Example site: local service business
The page is live and crawlable, but Google may not understand the business area or trust signals clearly enough.
| Category | Score | Main issue |
|---|---|---|
| Crawl and index readiness | 18/20 | Sitemap and HTTPS are good. |
| Page basics | 12/15 | Meta description needs tightening. |
| Helpful content and intent | 11/15 | Buyer questions need earlier answers. |
| Trust and local signals | 9/15 | Local service area and reviews are weak. |
| Structured data | 8/15 | LocalBusiness schema is missing. |
| Internal links and site shape | 8/10 | Service pages should link together. |
| Technical experience | 10/10 | Mobile and semantic basics look healthy. |